
Potassium adds to our stable of ethical and organic products this season Trousers London Men's Organic Cotton Denim.

Founded in 2008, Trousers London has already established a cult following in Japan, and includes Matthew Williamson and Tinie Tempah

With sustainable foundations, Trousers London has created a series of coveted men's jeans in organic cotton, promoting the collectible fashion trend - the opposite to the disposable fashion attitude of the noughties.

The team behind Trousers London come from diverse backgrounds including architecture, advertising, business, design and social media marketing. Not having follwed the traditional route to fashion means their unique methodology and approach is balanced and progressive.
The range is crafted with patience and skill in small batches calling on the expertise of Italian tailors. Each new style is numbered in order of its design and to ensure exclusivity each pair of jeans is individually numbered.

Distinctive, directional, designed denim, with quirky details like exposed buttons on Trousers Nine, and vintage silk and check linings throughout the collection make this covetable denim. By using raw premium organic cotton indigo denim, the wearer personalises their jeans adding to the story of each mans jeans...