SUMMER LOVING WITH KOMODO AT POTASSIUM...

This summer sees the launch of another great ethical range at Potassium called Komodo.

Inspired by an Indian summer, Komodo has created an homage to to its traditional brand heritage. The spring summer collection features an array of vibrant colours with nuances of coral, soft pinks and blues all carefully edited by Potassium.

Bold Japanese designs reminiscent of a master of print; Pucci, are printed on flowing cotton voiles and eco-friendly rayons. Embellishments include sequins and tie-up belts that can be worn with or without to create your own unique look.

Since its launch in 1988, Komodo has pioneered ethical and eco-friendly clothing. The brand was born from the Acid House Summer of Love which allowed it to express feelings about the wonderful places and faces involved in production. By using natural and eco-friendly fabrics, dyes, and artisan's skills, Komodo spreads positive fair trade messages to its consumers. Komodo is certified by MADE-BY an independent organisation that monitors the social, economic, and ecological conditions involved in garment manufacture.

Potassium is privileged to be associated with a company that shares its own ethical stance. Prices range from £49-£89 and is available in store and on line...

MADE IN BRITAIN: LAUNDRY MAID JEANS...

LAUNDRY MAID is a new British brand of women's premium jeans.

Laundry Maid jeans feature a tailored construction and a signature back panel that subtly lifts and shapes the rear, creating a super-smooth side seam free fit.

Laundry Maid’s second season of premium jeans, all designed and made in the UK, continues to offer the essential fit whilst retaining a focus on flattering the rear and accentuating body lines.

To show off this collection Laundry Maid scooped up-and-coming face Rachel Rutt into their new ultra skinny skinnies, favourite tailored classics and slouchy wide leg jeans for the new season’s photography.

Black waxy super skinnies, with sophisticated dark wash high waisters and a sharply tailored cigarette jean in the season’s cement grey satisfy the everlasting demand for super slim, while the brand’s signature tailored jean appears in organic cotton milled to a smooth, flat finish with added lycra. Further direction is provided by a pintucked wide leg and the new tapered slim ‘carrot’ jean all available in a variety of finishes from subtle shadow blue through slate and grey to deep blue black.

Laundry Maid jeans are all designed, maunfactured and laundered in the U.K and are genuine limited editions. They combine the best of true British attention to detail with a low carbon footprint manufacture.

Already a favourite of Elle Macpherson, Laundry Maid jeans are now available at Potassium in store and on line so they can become your favourites too.

All jeans retail at £150 and shorts retail at £120.

MADE IN BRITAIN: DIG FOR VICTORY...

Dig For Victory is a sustainable fashion label which creates one-off pieces from vintage fabrics. Designer and maker Eleanor Callaghan selects vintage gems from antique fairs, charity shops and flea markets to create a palette of intense colours and patterns to work with in her Brighton Studio. A self taught pattern cutter, Eleanor plays with contrasting colours and textures of fabric to create panelling which accentuates the curves of the body in a playful take on traditional femininity.

Inspired by the dressing up box she loved as a child, Eleanor takes inspiration from the many different eras of fashion represented in her vintage finds. The Dig For Victory collection for Potassium is based on the bold shapes and colours found in 1960's pop art, cut from a palette of linen, cotton and crepe. Working with vintage fabric gives each piece a history and individuality while also avoiding the potential negative impact of modern textile production.

Dig For Victory has an affinity with the stage, as Eleanor began by making dresses for herself to perform in with the ukulele tweecore band The Bobby McGee's, and has since gone on to make outfits for eccentric songstress and fellow brightonian Bat For Lashes. From bold structural designs to theatrical harlequin costumes, Dig For Victory is made for women and girls who still love to play dress-up!

MADE IN GREAT BRITAIN: FRANK & FAITH

FRANK adj Open, honest, and sincere about where their fashion is made

FAITH noun To keep the faith, a strong belief that socially conscious clothing is possible


As part of our MADE IN GREAT BRITAIN series we bring you Frank & Faith... Based in Dorset the company is committed to using organic, recycled, or sustainable yarns and fabrics and preserving the textile manufacturing heritage of our fair isle.

This season we've selected a range of knitwear made from 100% bamboo. This eco fibre has a smooth silky handle ideal for the beautifully draped styles designed by Frank & Faith. From our point of view this is an ideal range: modern, ethically made, environmentally sound, and well priced. To see the collection visit us in store or view on line...

http://www.potassiumstore.co.uk/b-frank-and-faith.shtml

celebrate 25 years of london fashion week

celebrate 25 years of london fashion week with 25% off regular priced clothing and accessories in store and on line until 27/9/09...

great collections from Original Penguin by Munsingwear, Kuyichi, Matt & Nat, ToBeTupi, Bitte Kai Rand, Frank & Faith, Credau, PDE, E&KO, Jaya Accessorize and Block...

organic fortnight 5-20 september 2009...

The World Health Organisation attributes 20,000 deaths and 3,000,000 chronic health problems each year to the use of agricultural pestcides in developing countries. Much of this is attributed to cotton production.

As more and more pesticides are used the fertility of the soil is compromised encouraging farmers to use more chemical fertilisers which in many cases forces them into debt.

Once harvested cotton goes through a series of processes including washing, bleaching, dyeing and printing to make a tee shirt or pair of jeans. At least 8,000 chemicals are used which are classified as "hazardous" by WHO.

The California Cotton Ginners & Growers Association estimates that one pair of jeans requires 987 gallons of water in production.

Startling information and this has not even addressed the ethics of cotton production and garment manufacture.

At least you have an alternative...organic cotton.

Our organic cotton tee-shirts are certified organic cotton which ensures a sustainable and profitable life for our producers. Reduced pesticides, azo-free dyes, waste water management all ensure the t-shirts are safer for you and better for our environment. And if that's not enough, our Potassium tee was awarded best t-shirt in 101 Things To Buy Before You Die in both the UK and USA editions beating some of the bigger brand names out there.

To celebrate Organic Forthnight, until 20/9/09 the Potassium Organic Cotton Tee is £7.99(regular £12.95) and all Kuyichi Organic Cotton Denim has 20% off. Offer is available in store and on line...potassium organic cotton men’s and women’s tees.

Potassium my favourite shop for men

Snuggily wedged between Oxford street and Edgware road Potassium has got be the easiest to shop menswear destination around. Not only that but the owner who is pretty chilled out and cool Karim is seriously helpful with sizes and styles... He has the best range of Kuyichi jeans for men in London and has his own great tees in the most luxury ethical cotton for £12 pounds a pop
fab fit even for those with even the littlest hint of pecs!!