TIME OUT LONDON'S BEST SHOPS

Time Out London's Best Shops Edition 15:

"It's stylish, modern and - its USP - all of its unique products are ethically sourced and environmentally friendly. There's a collection of clothes for men and women, accessories, such as the vegan friendly leather look bags and wallets from Canadian brand Matt & Nat, candles (including own-brand soy can...dles made in Canada as part of a return-to-work programme), glass and kitchenware, bathroom objects, and more. Owner Karim Ladak - who earned his stripes working for Habitat and Polo Ralph Lauren - is friendly and informed, making shopping here a memorable experience. Also look out for classic and sustainable womenswear by designers such as Bitte Kai Rand - known for its natural fibres such as merino wool - and Frank & Faith , with a stylish range of dresses made from bamboo. Menswear includes the covetable Original Penguin polo tops, while unisex Dutch line Kuyichi has proved a big hit becuase of its stylish, fairly traded denim"

Buy the Time Out guide in store or on line £9.99

INTRODUCING: TROUSERS LONDON

Potassium adds to our stable of ethical and organic products this season Trousers London Men's Organic Cotton Denim.












Founded in 2008, Trousers London has already established a cult following in Japan, and includes Matthew Williamson and Tinie Tempah as fans.












With sustainable foundations, Trousers London has created a series of coveted men's jeans in organic cotton, promoting the collectible fashion trend - the opposite to the disposable fashion attitude of the noughties.












The team behind Trousers London come from diverse backgrounds including architecture, advertising, business, design and social media marketing. Not having follwed the traditional route to fashion means their unique methodology and approach is balanced and progressive.

The range is crafted with patience and skill in small batches calling on the expertise of Italian tailors. Each new style is numbered in order of its design and to ensure exclusivity each pair of jeans is individually numbered.












Distinctive, directional, designed denim, with quirky details like exposed buttons on Trousers Nine, and vintage silk and check linings throughout the collection make this covetable denim. By using raw premium organic cotton indigo denim, the wearer personalises their jeans adding to the story of each mans jeans...

time for a window change...

Our window change this week, is a break from the usual visual fest. Words, words, words, to make you stop and think - and so far it's stopped quite a few passers by...

"Time for change….

So you probably pass by here quite regularly. Well thank you for taking the time to stop, pause, and read. For the last few weeks, months, maybe even years, you’ve been wondering what goes on in there.

How do they survive? Thankfully we have a great collection of friends and supporters who for the last 5 years have supported the original independent ethical shop in central London.

We sell an eclectic mix of modern fashion for men and women as well as home accessories over 2 floors (yes there’s a huge downstairs too!) Alongside established sought after brands, we offer a leg up to independent designer/makers and emerging artists which means you could be buying the next Tom Ford.

Often better value then the megalith stores on Oxford Street, our offer is built on service – something you probably have not experienced much off recently. We don’t bite, we don’t force a sale, we don’t hassle. In fact you’d probably think we’re quite relaxed, making shopping what it should be… pleasurable.

If you don’t believe what you’re reading check our Face Book page and see the reviews from the press – we’ve been listed as one of the top 10 Most Ethical Retailers in London (Time Out), one of the 100 Best Things in the World (GQ Magazine) Designers with the X-Factor (Evening Standard) and we’re even on You Tube!

In our five years we’ve partnered with The Portman Estate to build Portman Village, Westminster Council on the Edgware Road Action Plan, The Marylebone Association for Art in Marylebone, and The Free Art Fair.

So what are you waiting for? Go on, take a risk, be daring and come in for a browse. Be the change and support your local independent…"

margin meets potassium...

Centrally located a stones throw from Marble Arch, Potassium on Seymour Place provides classic mens and womens clothing such as Original Penguin alongside ethically-sourced emerging labels, including Frank & Faith, Laundry Maid Jeans, Credau, Kuyichi and Komodo, who have all exhibited at Margin London. With limited-edition homewares, gifts and furniture, Potassium is a true concept store in the original sense with each lifestyle item handpicked.

Click on the title to view the video...

http://www.potassiumstore.co.uk
http://http://www.youtube.com/watch?v=bl5BKgz1HkE

SUMMER LOVING WITH KOMODO AT POTASSIUM...

This summer sees the launch of another great ethical range at Potassium called Komodo.

Inspired by an Indian summer, Komodo has created an homage to to its traditional brand heritage. The spring summer collection features an array of vibrant colours with nuances of coral, soft pinks and blues all carefully edited by Potassium.

Bold Japanese designs reminiscent of a master of print; Pucci, are printed on flowing cotton voiles and eco-friendly rayons. Embellishments include sequins and tie-up belts that can be worn with or without to create your own unique look.

Since its launch in 1988, Komodo has pioneered ethical and eco-friendly clothing. The brand was born from the Acid House Summer of Love which allowed it to express feelings about the wonderful places and faces involved in production. By using natural and eco-friendly fabrics, dyes, and artisan's skills, Komodo spreads positive fair trade messages to its consumers. Komodo is certified by MADE-BY an independent organisation that monitors the social, economic, and ecological conditions involved in garment manufacture.

Potassium is privileged to be associated with a company that shares its own ethical stance. Prices range from £49-£89 and is available in store and on line...

MADE IN BRITAIN: LAUNDRY MAID JEANS...

LAUNDRY MAID is a new British brand of women's premium jeans.

Laundry Maid jeans feature a tailored construction and a signature back panel that subtly lifts and shapes the rear, creating a super-smooth side seam free fit.

Laundry Maid’s second season of premium jeans, all designed and made in the UK, continues to offer the essential fit whilst retaining a focus on flattering the rear and accentuating body lines.

To show off this collection Laundry Maid scooped up-and-coming face Rachel Rutt into their new ultra skinny skinnies, favourite tailored classics and slouchy wide leg jeans for the new season’s photography.

Black waxy super skinnies, with sophisticated dark wash high waisters and a sharply tailored cigarette jean in the season’s cement grey satisfy the everlasting demand for super slim, while the brand’s signature tailored jean appears in organic cotton milled to a smooth, flat finish with added lycra. Further direction is provided by a pintucked wide leg and the new tapered slim ‘carrot’ jean all available in a variety of finishes from subtle shadow blue through slate and grey to deep blue black.

Laundry Maid jeans are all designed, maunfactured and laundered in the U.K and are genuine limited editions. They combine the best of true British attention to detail with a low carbon footprint manufacture.

Already a favourite of Elle Macpherson, Laundry Maid jeans are now available at Potassium in store and on line so they can become your favourites too.

All jeans retail at £150 and shorts retail at £120.

MADE IN BRITAIN: DIG FOR VICTORY...

Dig For Victory is a sustainable fashion label which creates one-off pieces from vintage fabrics. Designer and maker Eleanor Callaghan selects vintage gems from antique fairs, charity shops and flea markets to create a palette of intense colours and patterns to work with in her Brighton Studio. A self taught pattern cutter, Eleanor plays with contrasting colours and textures of fabric to create panelling which accentuates the curves of the body in a playful take on traditional femininity.

Inspired by the dressing up box she loved as a child, Eleanor takes inspiration from the many different eras of fashion represented in her vintage finds. The Dig For Victory collection for Potassium is based on the bold shapes and colours found in 1960's pop art, cut from a palette of linen, cotton and crepe. Working with vintage fabric gives each piece a history and individuality while also avoiding the potential negative impact of modern textile production.

Dig For Victory has an affinity with the stage, as Eleanor began by making dresses for herself to perform in with the ukulele tweecore band The Bobby McGee's, and has since gone on to make outfits for eccentric songstress and fellow brightonian Bat For Lashes. From bold structural designs to theatrical harlequin costumes, Dig For Victory is made for women and girls who still love to play dress-up!