new store new site...

So the seasons are changing and this time London seems to be getting warmer rather then cooler. Sure there may be a global warming issue here but I have to say that this is probably the first full week I've been able to wear my shorts and not freeze...

At Potassium, we've given our store and our website a bit of a makeover going back to our roots of simple modern ethical design. Matt and Nat bags are literally flying off the shelves as is our new men's wear line Rand jeans; little brother of Bitte Kai Rand, this ethically produced line combines the style of the Danes with exceptional detailing and beautiful fabrics. This is a line for the confident discerning man so if you're still trapped by fire or like to imitate a large black puma don't even bother.

Our furniture has come again to the foreground and we're looking forward to layering on the New.Est collection by Leonhard Pheifer which introduces urban London scale lifestyle in to the mix. (If you want a sneak preview go to the furniture section on our website and have a snoop around) Coupled with the sleeker look in store which some (mainly me) would say reminds us of when the store opened in December 2005, means that for the first time in a while you can actually see all the product. Of course I had help from Simon and Izzy, but trust me our work is not done and whilst the store looks phenomenal now (and that's what some of your have said) we're pushing the boat out and want to shock and surprise throughout the season. How would I best describe it? It's a work of art constantly evolving.

We made friends recently with some rather nice chaps in Worcester. Despite having been affected by the summer flooding in England, Chris, John and Simon managed to deal with getting our website up and running in a couple of days. Don't worry though we were gentle and I hear that Chris still had time for the llama's, John got to strum his guitar at a festival or two and Simon had a star date...

The result of the Potassium/Phase 8 collaboration is pretty impressive from what we've heard, and the website has been nominated for an award. Tell us what you think. Take a look at http://www.potassiumstore.co.uk/ and let us know.