Potassium is pleased to announce the launch of Credau, a unique men’s wear line made in Great Britain with a touch of French panache.
Credau is not just a label; it's a style motto, with a responsible and skilful approach to product. Standing against the throwaway culture, we focus on the long-term and embrace the idea of 'new decency.’ We believe in integrity and longevity through quality work and recycling.
Blending Gallic elegance with a Saxon spirit, the collection is stylish and timeless. Our designs explore the new possibility of casual tailoring with a dedication to fine, functional details.
Opting out of mainstream, we make inspirational clothes dyed in a unique and expressive palette of muted darks and brights. We combine clean high-tech digital printing with rough traditional garment dyeing. The colours will age and fade and grow a unique character over the years. It's our freestyle approach, a touch of raw on engineered designs and computerised prints.
Created by French designer Aude Lesur, Credau is an east London based label with manufacturing in the historic textile area of London. Colour dyes are mastered by London based professional dyers ensuring all products are garment dyed with unique colour recipes that are safe on the environment. Only 100% cotton is used for the main body of the garments and fastenings are metal rather then plastic, with occasional silk trims for cuff linings or hanging loops. Credau believes in minimising carbon footprint by sourcing fabrics from West Yorkshire, and digitally printing in Wales. Digital printing uses 50% less water then traditional screen printing. Care labels are woven in Pembrokeshire to continue the support of traditional British manufacturing. Paper packaging and even office supplies are sourced from recycled materials and poly bags to protect garments in transit are biodegradable.
Credau is available in store and on line now with prices ranging from £26 for an appliqué tee-shirt to £164 for a tailored jacket.
Credau was recently worn by eco-artist Jude Smith of The Phoenix Rose along with other items from Potassium.
Credau is part of Potassium’s autumn winter 2009 focus “MADE IN GREAT BRITAIN.” Other labels being launched shortly include Julia Smith and Frank & Faith women’s wear.
Credau is not just a label; it's a style motto, with a responsible and skilful approach to product. Standing against the throwaway culture, we focus on the long-term and embrace the idea of 'new decency.’ We believe in integrity and longevity through quality work and recycling.
Blending Gallic elegance with a Saxon spirit, the collection is stylish and timeless. Our designs explore the new possibility of casual tailoring with a dedication to fine, functional details.
Opting out of mainstream, we make inspirational clothes dyed in a unique and expressive palette of muted darks and brights. We combine clean high-tech digital printing with rough traditional garment dyeing. The colours will age and fade and grow a unique character over the years. It's our freestyle approach, a touch of raw on engineered designs and computerised prints.
Created by French designer Aude Lesur, Credau is an east London based label with manufacturing in the historic textile area of London. Colour dyes are mastered by London based professional dyers ensuring all products are garment dyed with unique colour recipes that are safe on the environment. Only 100% cotton is used for the main body of the garments and fastenings are metal rather then plastic, with occasional silk trims for cuff linings or hanging loops. Credau believes in minimising carbon footprint by sourcing fabrics from West Yorkshire, and digitally printing in Wales. Digital printing uses 50% less water then traditional screen printing. Care labels are woven in Pembrokeshire to continue the support of traditional British manufacturing. Paper packaging and even office supplies are sourced from recycled materials and poly bags to protect garments in transit are biodegradable.
Credau is available in store and on line now with prices ranging from £26 for an appliqué tee-shirt to £164 for a tailored jacket.
Credau was recently worn by eco-artist Jude Smith of The Phoenix Rose along with other items from Potassium.
Credau is part of Potassium’s autumn winter 2009 focus “MADE IN GREAT BRITAIN.” Other labels being launched shortly include Julia Smith and Frank & Faith women’s wear.
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