new.est press release...

FOR IMMEDIATE RELEASE
London, October 2007

An elegant wall-mounted cocktail bar forms part of a showcase of compact “apartment furniture” to be featured at central London concept store Potassium next month. Sitting on the wall with a fascia of sculptural steel curves, the Wall Bar is part of the New.Est collection by London-based designer Leonhard Pfeifer.

Known for coming up with “big ideas for small spaces” Pfeifer has integrated innovative storage methods with functional designs to ensure that each piece in the collection is well suited for everyday compact living. This attention to detail is matched by the manufacture, combining organic waves of metal that contrast against the warmth of the timber.

The Wall Bar draws on these elements to create stunning wall-mounted art that conceals a storage space perfectly sized for bottles and glassware, as the bar-lid folds forward to create a serving shelf. An essential piece for dinner parties and entertaining, the Wall Bar is complimentary to the Wall Table and provides an ideal solution for small living spaces.

Suited to a modern lifestyle, the New.Est collection was inspired by the natural landscape of Pfeifer’s homeland of New Zealand. The range includes an occasional table that also stores on the wall; as well as a coffee table with a hidden storage compartment.

The entire New.Est collection is on display at the Potassium flagship store, Marble Arch. A VIP reception will be held on Wednesday 7 November, from 6pm until 8pm. Please contact Karim at Potassium to confirm attendance - karim@potassiumstore.co.uk

Potassium Store, 2 Seymour Place, London, W1H 7NA, Tel. +44 (0) 20 7723 7800
www.potassiumstore.co.uk

For more information, images or samples of the New.Est collection, please contact Karla Thompson on +44 (0) 7904 196 327 or karla@leonhardpfeifer.com. The range can also be viewed at www.newestfurniture.com
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