SUMMER LOVING WITH KOMODO AT POTASSIUM...

This summer sees the launch of another great ethical range at Potassium called Komodo.

Inspired by an Indian summer, Komodo has created an homage to to its traditional brand heritage. The spring summer collection features an array of vibrant colours with nuances of coral, soft pinks and blues all carefully edited by Potassium.

Bold Japanese designs reminiscent of a master of print; Pucci, are printed on flowing cotton voiles and eco-friendly rayons. Embellishments include sequins and tie-up belts that can be worn with or without to create your own unique look.

Since its launch in 1988, Komodo has pioneered ethical and eco-friendly clothing. The brand was born from the Acid House Summer of Love which allowed it to express feelings about the wonderful places and faces involved in production. By using natural and eco-friendly fabrics, dyes, and artisan's skills, Komodo spreads positive fair trade messages to its consumers. Komodo is certified by MADE-BY an independent organisation that monitors the social, economic, and ecological conditions involved in garment manufacture.

Potassium is privileged to be associated with a company that shares its own ethical stance. Prices range from £49-£89 and is available in store and on line...

MADE IN BRITAIN: LAUNDRY MAID JEANS...

LAUNDRY MAID is a new British brand of women's premium jeans.

Laundry Maid jeans feature a tailored construction and a signature back panel that subtly lifts and shapes the rear, creating a super-smooth side seam free fit.

Laundry Maid’s second season of premium jeans, all designed and made in the UK, continues to offer the essential fit whilst retaining a focus on flattering the rear and accentuating body lines.

To show off this collection Laundry Maid scooped up-and-coming face Rachel Rutt into their new ultra skinny skinnies, favourite tailored classics and slouchy wide leg jeans for the new season’s photography.

Black waxy super skinnies, with sophisticated dark wash high waisters and a sharply tailored cigarette jean in the season’s cement grey satisfy the everlasting demand for super slim, while the brand’s signature tailored jean appears in organic cotton milled to a smooth, flat finish with added lycra. Further direction is provided by a pintucked wide leg and the new tapered slim ‘carrot’ jean all available in a variety of finishes from subtle shadow blue through slate and grey to deep blue black.

Laundry Maid jeans are all designed, maunfactured and laundered in the U.K and are genuine limited editions. They combine the best of true British attention to detail with a low carbon footprint manufacture.

Already a favourite of Elle Macpherson, Laundry Maid jeans are now available at Potassium in store and on line so they can become your favourites too.

All jeans retail at £150 and shorts retail at £120.