INTRODUCING: TROUSERS LONDON

Potassium adds to our stable of ethical and organic products this season Trousers London Men's Organic Cotton Denim.












Founded in 2008, Trousers London has already established a cult following in Japan, and includes Matthew Williamson and Tinie Tempah as fans.












With sustainable foundations, Trousers London has created a series of coveted men's jeans in organic cotton, promoting the collectible fashion trend - the opposite to the disposable fashion attitude of the noughties.












The team behind Trousers London come from diverse backgrounds including architecture, advertising, business, design and social media marketing. Not having follwed the traditional route to fashion means their unique methodology and approach is balanced and progressive.

The range is crafted with patience and skill in small batches calling on the expertise of Italian tailors. Each new style is numbered in order of its design and to ensure exclusivity each pair of jeans is individually numbered.












Distinctive, directional, designed denim, with quirky details like exposed buttons on Trousers Nine, and vintage silk and check linings throughout the collection make this covetable denim. By using raw premium organic cotton indigo denim, the wearer personalises their jeans adding to the story of each mans jeans...

time for a window change...

Our window change this week, is a break from the usual visual fest. Words, words, words, to make you stop and think - and so far it's stopped quite a few passers by...

"Time for change….

So you probably pass by here quite regularly. Well thank you for taking the time to stop, pause, and read. For the last few weeks, months, maybe even years, you’ve been wondering what goes on in there.

How do they survive? Thankfully we have a great collection of friends and supporters who for the last 5 years have supported the original independent ethical shop in central London.

We sell an eclectic mix of modern fashion for men and women as well as home accessories over 2 floors (yes there’s a huge downstairs too!) Alongside established sought after brands, we offer a leg up to independent designer/makers and emerging artists which means you could be buying the next Tom Ford.

Often better value then the megalith stores on Oxford Street, our offer is built on service – something you probably have not experienced much off recently. We don’t bite, we don’t force a sale, we don’t hassle. In fact you’d probably think we’re quite relaxed, making shopping what it should be… pleasurable.

If you don’t believe what you’re reading check our Face Book page and see the reviews from the press – we’ve been listed as one of the top 10 Most Ethical Retailers in London (Time Out), one of the 100 Best Things in the World (GQ Magazine) Designers with the X-Factor (Evening Standard) and we’re even on You Tube!

In our five years we’ve partnered with The Portman Estate to build Portman Village, Westminster Council on the Edgware Road Action Plan, The Marylebone Association for Art in Marylebone, and The Free Art Fair.

So what are you waiting for? Go on, take a risk, be daring and come in for a browse. Be the change and support your local independent…"

margin meets potassium...

Centrally located a stones throw from Marble Arch, Potassium on Seymour Place provides classic mens and womens clothing such as Original Penguin alongside ethically-sourced emerging labels, including Frank & Faith, Laundry Maid Jeans, Credau, Kuyichi and Komodo, who have all exhibited at Margin London. With limited-edition homewares, gifts and furniture, Potassium is a true concept store in the original sense with each lifestyle item handpicked.

Click on the title to view the video...

http://www.potassiumstore.co.uk
http://http://www.youtube.com/watch?v=bl5BKgz1HkE