Casal de Rey rings have been sighted, and sought after, in Paris, Milan and Ibiza but their launch in the UK by ToBeTupi is the first time a specially designed and branded collection has hit the European market.
ToBeTupi is launching an exclusive collection of rings in the UK. Created by renowned Brazilian fashion designer Roberto Casal de Rey each ring has a unique style and personality.
Casal de Rey rings represent a fusion of eco-chic with top quality modern design. Inspired by a ‘salvage ethos’ Roberto collects buttons, beads, pearls, steel wire and semi-precious stones and transforms them into shining objects of desire. To see a collection of Casal de Rey rings is like stepping into an attic where each abandoned item has been turned into a jewel.
Well-known to Brazilian actors Roberto spent several years creating and selling clothes and accessories for the cast of soap operas and various other programmes produced by TV Globo, Latin America’s largest television channel. He also honed his talents by designing carnival sets, a role which allowed him to be both creator and interpreter of modern Brazilian culture.
Casal de Rey’s Preview Collection for Spring-Summer 2008 is available at Potassium http://www.potassiumstore.co.uk/
Casal de Rey rings represent individual vision in a world of the mass-produced. Innovative use of materials often rejected as ‘scrap’ give each ring a complexity which speaks to customers on a personal level. Faced with an intricate, woven topknot of multi-coloured stones and beads do you see the neon lights of Rio or the iridescent shell of a rainforest beetle? Visit Potassium and decide for yourself but be warned – to see is to desire. Brigitte Istim
Pure Envy Launch Event
Wednesday, 21 Nov, 6-8pm
Potassium
2 Seymour Place
Marble Arch
London, W1H 7NA
Tel.: 020 7723 7800
http://www.potassiumstore.co.uk/
RSVP: vip@potassiumstore.co.uk
Play list: Arnaldo Baptista’s solo work (former leader of Os Mutantes) +
20 minutes of the best 1980’s Brazilian rock & pop & punk +
Cool Brazilian music
Selection by Sonia Maia – ToBeTupi’s founder.
For more information about Casal de Rey Rings and ToBeTupi, please contact Sonia Maia at:
Tel.: 07910 550 173
tobetupi@yahoo.co.uk
http://www.tobetupi.com/
Images available by request
For more information about Potassium
Karim Ladak
079 7727 0755
END
